Robert, M. (1995). Product innovation strategy Pure and Simple: How winning companies outpace their competitors. McGraw- Hill.
Цитирование в стиле Чикаго (17-е изд.)Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw- Hill, 1995.
Цитирование MLA (9-е изд.)Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. McGraw- Hill, 1995.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.