Robert, M. (1995). Product innovation strategy Pure and Simple: How winning companies outpace their competitors. McGraw- Hill.
Citace podle Chicago (17th ed.)Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw- Hill, 1995.
Citace podle MLA (9th ed.)Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. McGraw- Hill, 1995.
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