APA (7th ed.) Citation

Robert, M. (1995). Product innovation strategy Pure and Simple: How winning companies outpace their competitors. McGraw- Hill.

Chicago Style (17th ed.) Citation

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw- Hill, 1995.

MLA (9th ed.) Citation

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. McGraw- Hill, 1995.