Style de citation APA (7e éd.)

Robert, M. (1995). Product innovation strategy Pure and Simple: How winning companies outpace their competitors. McGraw- Hill.

Style de citation Chicago (17e éd.)

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw- Hill, 1995.

Style de citation MLA (9e éd.)

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. McGraw- Hill, 1995.