Citazione Stile APA (7a Edizione)

Robert, M. (1995). Product innovation strategy Pure and Simple: How winning companies outpace their competitors. McGraw- Hill.

Citazione stile Chigago Style (17a edizione)

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw- Hill, 1995.

Citatione MLA (9a ed.)

Robert, Michael. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. McGraw- Hill, 1995.