Dyche, J. (2002). The CRM handbook: A business guide to customer relationship management. Pearson.
Chicago Style (17th ed.) CitationDyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. New Delhi: Pearson, 2002.
MLA (9th ed.) CitationDyche, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Pearson, 2002.
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