Schiffman, L. G. (2007). Consumer Behavior (9thed.). Pearson.
Cita Chicago (17th ed.)Schiffman, Leon G. Consumer Behavior. 9thed. New Delhi: Pearson, 2007.
Cita MLA (9th ed.)Schiffman, Leon G. Consumer Behavior. 9thed. Pearson, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.