Cita APA (7th ed.)

Clow, K. E. (2010). Integrated advertising , Promotion and marketing Communications (4thed.). Pearson.

Cita Chicago (17th ed.)

Clow, Kenneth E. Integrated Advertising , Promotion and Marketing Communications. 4thed. New Delhi: Pearson, 2010.

Cita MLA (9th ed.)

Clow, Kenneth E. Integrated Advertising , Promotion and Marketing Communications. 4thed. Pearson, 2010.