Cita APA (7th ed.)

Kotler Philip & Pfoertsch Waldemar. (2006). B2B Brand Management. springer.

Cita Chicago (17th ed.)

Kotler Philip i Pfoertsch Waldemar. B2B Brand Management. Germany: springer, 2006.

Cita MLA (9th ed.)

Kotler Philip i Pfoertsch Waldemar. B2B Brand Management. springer, 2006.