APA (7th ed.) Citation

Kotler Philip & Pfoertsch Waldemar. (2006). B2B Brand Management. springer.

Chicago Style (17th ed.) Citation

Kotler Philip and Pfoertsch Waldemar. B2B Brand Management. Germany: springer, 2006.

MLA (9th ed.) Citation

Kotler Philip and Pfoertsch Waldemar. B2B Brand Management. springer, 2006.