Cita APA (7a ed.)

Kotler Philip & Pfoertsch Waldemar. (2006). B2B Brand Management. springer.

Cita Chicago Style (17a ed.)

Kotler Philip y Pfoertsch Waldemar. B2B Brand Management. Germany: springer, 2006.

Cita MLA (9a ed.)

Kotler Philip y Pfoertsch Waldemar. B2B Brand Management. springer, 2006.