B2B Brand Management /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Germany
springer
c2006
|
| Edició: | 1st ed. |
| Etiquetes: |
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| 003 | BD-SaJUCL | ||
| 005 | 20260427100006.0 | ||
| 008 | 260427b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9783540253600 | ||
| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | |a 658.827 |b K68b | ||
| 100 | |a Kotler Philip |9 54336 | ||
| 245 | |a B2B Brand Management / |c Philip Kotler | ||
| 250 | |a 1st ed. | ||
| 260 | |a Germany |b springer |c c2006 | ||
| 300 | |a xiii, 351p. |b Includes Index | ||
| 600 | |2 1. Business-to-business marketing | ||
| 600 | |2 2. Branding (Marketing) | ||
| 700 | |a Pfoertsch Waldemar |9 54337 | ||
| 942 | |2 ddc |c BK |n 1 | ||
| 999 | |c 80225 |d 80219 | ||