APA (7th ed.) Citation

Boone, L. E., & Kurtz ,David L. (1998). Contempotary marketing (9th ed.). Dryden.

Chicago Style (17th ed.) Citation

Boone, Louis E., and Kurtz ,David L. Contempotary Marketing. 9th ed. NewYork: Dryden, 1998.

MLA (9th ed.) Citation

Boone, Louis E., and Kurtz ,David L. Contempotary Marketing. 9th ed. Dryden, 1998.