Cita APA (7th ed.)

Cundiff, E. W. Fundamentals of modern marketing. Prentice- Hall.

Cita Chicago (17th ed.)

Cundiff, Edward W. Fundamentals of Modern Marketing. N. J.: Prentice- Hall.

Cita MLA (9th ed.)

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice- Hall.