APA (7th ed.) Citation

Cundiff, E. W. Fundamentals of modern marketing. Prentice- Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. N. J.: Prentice- Hall.

MLA (9th ed.) Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice- Hall.

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