Cita APA (7a ed.)

Cundiff, E. W. Fundamentals of modern marketing. Prentice- Hall.

Cita Chicago Style (17a ed.)

Cundiff, Edward W. Fundamentals of Modern Marketing. N. J.: Prentice- Hall.

Cita MLA (9a ed.)

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice- Hall.