APA-viite (7. p.)

Pride, W. M. (1977). Marketing: Basic concepts and decisions. Houghton Mifflin.

Chicago-viite (17. p.)

Pride, William M. Marketing: Basic Concepts and Decisions. London: Houghton Mifflin, 1977.

MLA-viite (9. p.)

Pride, William M. Marketing: Basic Concepts and Decisions. Houghton Mifflin, 1977.