Cita APA (7th ed.)

Pride, W. M. (1977). Marketing: Basic concepts and decisions. Houghton Mifflin.

Cita Chicago (17th ed.)

Pride, William M. Marketing: Basic Concepts and Decisions. London: Houghton Mifflin, 1977.

Cita MLA (9th ed.)

Pride, William M. Marketing: Basic Concepts and Decisions. Houghton Mifflin, 1977.