APA (7th ed.) Citation

Pride, W. M. (1977). Marketing: Basic concepts and decisions. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decisions. London: Houghton Mifflin, 1977.

MLA (9th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decisions. Houghton Mifflin, 1977.