Citazione Stile APA (7a Edizione)

Pride, W. M. (1977). Marketing: Basic concepts and decisions. Houghton Mifflin.

Citazione stile Chigago Style (17a edizione)

Pride, William M. Marketing: Basic Concepts and Decisions. London: Houghton Mifflin, 1977.

Citatione MLA (9a ed.)

Pride, William M. Marketing: Basic Concepts and Decisions. Houghton Mifflin, 1977.