Marketing: basic concepts and decisions/
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
Houghton Mifflin,
c1977
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| Subjects: | |
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| Physical Description: | xix, 594p. : ills. ; c1977 |
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| Bibliography: | Includes index |
| ISBN: | 039524529x |