Kotler, P. (2008). Principles of Marketing (12th ed.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. Principles of Marketing. 12th ed. NewDelhi: Pearson, 2008.
MLA (9th ed.) CitationKotler, Philip. Principles of Marketing. 12th ed. Pearson, 2008.
Warning: These citations may not always be 100% accurate.