Cita APA (7th ed.)

Kotler, P. (2008). Principles of Marketing (12th ed.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 12th ed. NewDelhi: Pearson, 2008.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 12th ed. Pearson, 2008.