APA (7th ed.) Citation

Kotler, P. (2008). Principles of Marketing (12th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 12th ed. NewDelhi: Pearson, 2008.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 12th ed. Pearson, 2008.

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