Citazione Stile APA (7a Edizione)

Kotler, P. (2008). Principles of Marketing (12th ed.). Pearson.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 12th ed. NewDelhi: Pearson, 2008.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 12th ed. Pearson, 2008.