Kotler, P. (2008). Principles of Marketing (12th ed.). Pearson.
Chicago Style (17. basım) AtıfKotler, Philip. Principles of Marketing. 12th ed. NewDelhi: Pearson, 2008.
MLA (9th ed.) AtıfKotler, Philip. Principles of Marketing. 12th ed. Pearson, 2008.
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