Muhlbacher, H. (1999). International marketing: A global perspective. ITB.
Cita Chicago (17th ed.)Muhlbacher, Hans. International Marketing: A Global Perspective. London: ITB, 1999.
Cita MLA (9th ed.)Muhlbacher, Hans. International Marketing: A Global Perspective. ITB, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.