Obálka

Management of Innovation and Product Development Integrating Business and Technological Perspectives /

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and mu...

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Hlavní autoři: Cantamessa, Marco (Autor), Montagna, Francesca (Autor)
Korporativní autor: SpringerLink (Online service)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: London : Springer London : Imprint: Springer, 2023.
Vydání:2nd ed. 2023.
Témata:
Engineering design.
Technological innovations.
Operations research.
Engineering Design.
Innovation and Technology Management.
Operations Research and Decision Theory.
On-line přístup:https://doi.org/10.1007/978-1-4471-7531-5
Tagy: Přidat tag
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Obsah:
  • Innovation in Business and Society
  • Technological Knowledge and Organizational Learning
  • The Many Types of Innovation
  • The Dynamics of Innovation
  • Fundamentals of Technological Forecasting
  • The Many Approaches to Innovation Strategy
  • Business Model Innovation
  • Innovation Strategy as the Management of Competencies
  • Innovation Strategy as Project Portfolio Management
  • Organizing Product Development Activities
  • Managing the Product and Service Development Process
  • Project Management for Product Development
  • From Market Research to Product and Service Positioning
  • Specifying Products and Services
  • Designing products and services
  • Design and Redesign of System Architecture.

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