Communication Design and Branding A Multidisciplinary Approach /
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed...
I tiakina i:
| Kaituhi rangatōpū: | |
|---|---|
| Ētahi atu kaituhi: | , |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| Putanga: | 1st ed. 2023. |
| Rangatū: | Springer Series in Design and Innovation,
32 |
| Ngā marau: | |
| Urunga tuihono: | https://doi.org/10.1007/978-3-031-35385-7 |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| Whakarāpopototanga: | This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
|---|---|
| Whakaahuatanga ōkiko: | 1 online resource (XII, 362 p. 144 illus.). 120 illus. in color. |
| ISBN: | 9783031353857 |
| ISSN: | 2661-8192 ; |
| DOI: | 10.1007/978-3-031-35385-7 |