Communication Design and Branding A Multidisciplinary Approach /
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed...
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| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| Édition: | 1st ed. 2023. |
| Collection: | Springer Series in Design and Innovation,
32 |
| Sujets: | |
| Accès en ligne: | https://doi.org/10.1007/978-3-031-35385-7 |
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| 245 | 1 | 0 | |a Communication Design and Branding |h [electronic resource] : |b A Multidisciplinary Approach / |c edited by Nuno Martins, Daniel Raposo. |
| 250 | |a 1st ed. 2023. | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Springer, |c 2023. | |
| 300 | |a 1 online resource (XII, 362 p. 144 illus.). |b 120 illus. in color. | ||
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| 490 | 1 | |a Springer Series in Design and Innovation, |x 2661-8192 ; |v 32 | |
| 505 | 0 | |a Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. | |
| 520 | |a This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . | ||
| 532 | 8 | |a Accessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. | |
| 532 | 8 | |a No reading system accessibility options actively disabled | |
| 532 | 8 | |a Publisher contact for further accessibility information: accessibilitysupport@springernature.com | |
| 588 | |a Print version record. | ||
| 650 | 0 | |a Branding (Marketing). | |
| 650 | 0 | |a Interactive multimedia. | |
| 650 | 0 | |a Multimedia systems. | |
| 650 | 0 | |a Human-machine systems. | |
| 650 | 1 | 4 | |a Branding. |
| 650 | 2 | 4 | |a Media Design. |
| 650 | 2 | 4 | |a Interaction Design. |
| 700 | 1 | |a Martins, Nuno. |e editor. |0 (orcid)0000-0002-5228-5453 |1 https://orcid.org/0000-0002-5228-5453 |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Raposo, Daniel. |e editor. |0 (orcid)0000-0002-7818-7325 |1 https://orcid.org/0000-0002-7818-7325 |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
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| 776 | 0 | 8 | |i Printed edition: |z 9783031353871 |
| 830 | 0 | |a Springer Series in Design and Innovation, |x 2661-8192 ; |v 32 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-031-35385-7 |
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