Communication Design and Branding A Multidisciplinary Approach /
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed...
Salvato in:
| Ente Autore: | |
|---|---|
| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
|
| Edizione: | 1st ed. 2023. |
| Serie: | Springer Series in Design and Innovation,
32 |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1007/978-3-031-35385-7 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- Visual Identity Design and Communication Design
- Mapping out the narrative dimensions of visual identities: a typological classification
- Principles for the Design of Brand Marks
- Dynamic Visual Identities: fundamental principles for their construction
- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
- Certification of vegan and vegetarian products: V-label’s redesign
- A Product and Mobile Application based Residential Cooling System with Zero Emission
- Communication Design and Brand Advertising
- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city
- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science
- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster
- Section 3 – Brand Image and user experience
- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases
- Destination image through TripAdvisor´s reviews analysis.