صورة الغلاف

Artificial Intelligence and Transforming Digital Marketing

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketi...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
مؤلف مشترك: SpringerLink (Online service)
مؤلفون آخرون: Hamdan, Allam (المحرر), Aldhaen, Esra Saleh (المحرر)
التنسيق: الكتروني كتاب الكتروني
اللغة:الإنجليزية
منشور في: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
الطبعة:1st ed. 2024.
سلاسل:Studies in Systems, Decision and Control, 487
الموضوعات:
Engineering mathematics.
Engineering > Data processing.
Artificial intelligence.
Computational intelligence.
Mathematical and Computational Engineering Applications.
Artificial Intelligence.
Computational Intelligence.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-031-35828-9
الوسوم: إضافة وسم
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الوصف
الملخص:This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
وصف مادي:1 online resource (XX, 1188 p. 284 illus.). 251 illus. in color.
ردمك:9783031358289
تدمد:2198-4190 ;
DOI:10.1007/978-3-031-35828-9

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