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Artificial Intelligence and Transforming Digital Marketing

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketi...

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Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Hamdan, Allam (Editor), Aldhaen, Esra Saleh (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:	1st ed. 2024.
Series:	Studies in Systems, Decision and Control, 487
Subjects:	Engineering mathematics. Engineering > Data processing. Artificial intelligence. Computational intelligence. Mathematical and Computational Engineering Applications. Artificial Intelligence. Computational Intelligence.
Online Access:	https://doi.org/10.1007/978-3-031-35828-9
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