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The Modern Business Data Analyst A Case Study Introduction into Business Data Analytics with CRISP-DM and R /

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate...

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Bibliographic Details
Main Author:	Jung, Dominik (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:	1st ed. 2024.
Subjects:	Artificial intelligence > Data processing. Data mining. Business > Data processing. Business information services. Data Science. Data Mining and Knowledge Discovery. Business Informatics. IT in Business.
Online Access:	https://doi.org/10.1007/978-3-031-59907-1
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