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Business Development Processes, Methods and Tools /

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In additi...

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Detalhes bibliográficos
Autor principal: Kohne, Andreas (Author)
Autor Corporativo: SpringerLink (Online service)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Vieweg, 2023.
Edição:2nd ed. 2023.
Assuntos:
Computers.
Computer networks .
Business information services.
Management.
Marketing.
Sales management.
Computing Milieux.
Computer Communication Networks.
IT in Business.
Sales and Distribution.
Acesso em linha:https://doi.org/10.1007/978-3-658-38844-7
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Sumário:
  • Business Development: role, role profile, business unit, process
  • Portfolio structure, management and life cycle
  • Resources
  • Target market
  • Market cultivation strategy
  • Case study
  • Six steps to Business Development.

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