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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Yhteisötekijä: SpringerLink (Online service)
Muut tekijät: Reis, José Luís (Toimittaja), Peter, Marc K. (Toimittaja), Varela González, José Antonio (Toimittaja), Bogdanović, Zorica (Toimittaja)
Aineistotyyppi: Elektroninen E-kirja
Kieli:englanti
Julkaistu: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Painos:1st ed. 2023.
Sarja:Smart Innovation, Systems and Technologies, 337
Aiheet:
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Internet of Things.
Computational Intelligence.
Artificial Intelligence.
Data Analysis and Big Data.
Linkit:https://doi.org/10.1007/978-981-19-9099-1
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Kuvaus
Yhteenveto:This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Ulkoasu:1 online resource (XXX, 805 p. 131 illus.). 97 illus. in color.
ISBN:9789811990991
ISSN:2190-3026 ;
DOI:10.1007/978-981-19-9099-1

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