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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

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Sábháilte in:
Sonraí bibleagrafaíochta
Údar corparáideach: SpringerLink (Online service)
Rannpháirtithe: Reis, José Luís (Eagarthóir), Peter, Marc K. (Eagarthóir), Varela González, José Antonio (Eagarthóir), Bogdanović, Zorica (Eagarthóir)
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Eagrán:1st ed. 2023.
Sraith:Smart Innovation, Systems and Technologies, 337
Ábhair:
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Internet of Things.
Computational Intelligence.
Artificial Intelligence.
Data Analysis and Big Data.
Rochtain ar líne:https://doi.org/10.1007/978-981-19-9099-1
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Clár na nÁbhar:
  • The use of cryptocurrencies as a tool for the development of marketing in tourism
  • Blockchain use possibilities: A systematic literature review
  • Comparison of semi-structured data on MSSQL and Postgresql
  • Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing
  • Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model
  • Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

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