Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Repub...

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Bibliografiske detaljer
Institution som forfatter: SpringerLink (Online service)
Andre forfattere: Reis, José Luís (Editor), Peter, Marc K. (Editor), Reis, Luís Paulo (Editor), Bogdanovic, Zorica (Editor)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Singapore : Springer Nature Singapore : Imprint: Springer, 2025.
Udgivelse:1st ed. 2025.
Serier:Smart Innovation, Systems and Technologies, 393
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Online adgang:https://doi.org/10.1007/978-981-97-3698-0
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