Sustainability, Stakeholders and Marketing in the Textile Sector Conceptual and Practical Cases for the Americas /
Delving into the realms of sustainable practices in the textile industry, our book meticulously examines the intricate interplay between sustainability, stakeholders, and marketing. Readers will find a nuanced exploration of conceptual aspects, sustainable management practices, marketing dynamics, a...
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| Autor corporatiu: | |
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| Altres autors: | , , |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2024.
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| Edició: | 1st ed. 2024. |
| Col·lecció: | SDGs and Textiles,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-981-97-6952-0 |
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| Sumari: | Delving into the realms of sustainable practices in the textile industry, our book meticulously examines the intricate interplay between sustainability, stakeholders, and marketing. Readers will find a nuanced exploration of conceptual aspects, sustainable management practices, marketing dynamics, and the transformative impact of technology and artificial intelligence within this sector. Special attention is given to innovative methodologies and cutting-edge results, making this book particularly appealing to scholars, researchers, and professionals in business, marketing, and technology fields. The inclusion of illustrative materials, tables, and a pedagogical approach sets this work apart, offering readers a comprehensive and engaging learning experience. The unique features of this book, including its visually rich content and forward-looking insights, contribute to a distinct learning journey for the reader. Ultimately, the primary beneficiaries of this work are academics, researchers, and professionals seeking not only to understand the dynamics of sustainability in the textile industry but also to proactively shape its future through informed decision-making. |
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| Descripció física: | 1 online resource (X, 210 p. 33 illus.). 29 illus. in color. |
| ISBN: | 9789819769520 |
| ISSN: | 2948-1244 |
| DOI: | 10.1007/978-981-97-6952-0 |