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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

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Bibliografske podrobnosti
Korporativna značnica: SpringerLink (Online service)
Drugi avtorji: Reis, José Luís (Editor), Del Rio Araujo, Marisa (Editor), Reis, Luís Paulo (Editor), dos Santos, José Paulo Marques (Editor)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Izdaja:1st ed. 2024.
Serija:Smart Innovation, Systems and Technologies, 344
Teme:
Internet of things.
Artificial intelligence.
Computational intelligence.
Quantitative research.
Internet of Things.
Artificial Intelligence.
Computational Intelligence.
Data Analysis and Big Data.
Online dostop:https://doi.org/10.1007/978-981-99-0333-7
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Opis
Izvleček:This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Fizični opis:XXVI, 695 p. 152 illus., 125 illus. in color. online resource.
ISBN:9789819903337
ISSN:2190-3026 ;
DOI:10.1007/978-981-99-0333-7

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