Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

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Dades bibliogràfiques

Autor corporatiu:	SpringerLink (Online service)
Altres autors:	Reis, José Luís (Editor), Del Rio Araujo, Marisa (Editor), Reis, Luís Paulo (Editor), dos Santos, José Paulo Marques (Editor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Edició:	1st ed. 2024.
Col·lecció:	Smart Innovation, Systems and Technologies, 344
Matèries:	Internet of things. Artificial intelligence. Computational intelligence. Quantitative research. Internet of Things. Artificial Intelligence. Computational Intelligence. Data Analysis and Big Data.
Accés en línia:	https://doi.org/10.1007/978-981-99-0333-7
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