E-Commerce Big Data Mining and Analytics

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the ap...

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Autor principal: Cao, Jie (Autor)
Autor corporatiu: SpringerLink (Online service)
Format: Electrònic eBook
Idioma:anglès
Publicat: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edició:1st ed. 2023.
Col·lecció:Advanced Studies in E-Commerce
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Accés en línia:https://doi.org/10.1007/978-981-99-3588-8
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Descripció
Sumari:This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
Descripció física:1 online resource (XVII, 203 p. 52 illus.). 31 illus. in color.
ISBN:9789819935888
DOI:10.1007/978-981-99-3588-8