Kerin, R., & Hartley, S. (2024). Marketing: The Core ISE (Tenth edition.). McGraw-Hill Higher Education (International).
Chicago Style (17th ed.) CitationKerin, Roger, and Steven Hartley. Marketing: The Core ISE. Tenth edition. [Place of publication not identified]: McGraw-Hill Higher Education (International), 2024.
MLA (9th ed.) CitationKerin, Roger, and Steven Hartley. Marketing: The Core ISE. Tenth edition. McGraw-Hill Higher Education (International), 2024.
Warning: These citations may not always be 100% accurate.