Marketing Management ISE/

Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of mar...

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Bibliografske podrobnosti

Main Authors:	Marshall, Greg (Author), Johnston, Mark (Author)
Format:	Elektronski Knjiga
Izdano:	[Place of publication not identified] : McGraw-Hill Higher Education (International), 2025.
Izdaja:	Fifth edition
Teme:	Business & Economics/Marketing/General
Online dostop:	https://resolver.vitalsource.com/9781264640492
Oznake:	Označite Brez oznak, prvi označite!