Marketing Management ISE/
Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of mar...
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| Autori principali: | , |
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| Natura: | Elettronico Libro |
| Pubblicazione: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2025.
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| Edizione: | Fifth edition |
| Soggetti: | |
| Accesso online: | https://resolver.vitalsource.com/9781264640492 |
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