Corporate Communication ISE/
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the...
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| Format: | Electrònic Llibre |
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[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2022.
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| Edició: | Eighth edition |
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| Accés en línia: | https://resolver.vitalsource.com/9781265611934 |
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| Sumari: | Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. |
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| Descripció física: | 1 online resource |
| ISBN: | 9781265611934 |