Corporate Communication ISE/

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the...

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Bibliografiska uppgifter
Huvudupphovsman: Argenti, Paul A (Författare, medförfattare)
Materialtyp: Elektronisk Bok
Publicerad: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2022.
Upplaga:Eighth edition
Ämnen:
Länkar:https://resolver.vitalsource.com/9781265611934
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