Strategic Management of Technological Innovation/

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressi...

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Autor principal: Schilling, Melissa (Autor)
Format: Electrònic Llibre
Publicat: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2022.
Edició:Seventh edition
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Accés en línia:https://resolver.vitalsource.com/9781265657659
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