Kerin, R. (2025). Marketing ISE (Seventeenth edition.). McGraw-Hill Higher Education (International).
Chicago Style (17th ed.) CitationKerin, Roger. Marketing ISE. Seventeenth edition. [Place of publication not identified]: McGraw-Hill Higher Education (International), 2025.
MLA (9th ed.) CitationKerin, Roger. Marketing ISE. Seventeenth edition. McGraw-Hill Higher Education (International), 2025.
Warning: These citations may not always be 100% accurate.