ISE Strategic Management: Text and Cases/
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch Buch |
| Veröffentlicht: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Ausgabe: | Eleventh edition |
| Schlagworte: | |
| Online-Zugang: | https://resolver.vitalsource.com/9781266342028 |
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| Zusammenfassung: | Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
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| Beschreibung: | 1 online resource |
| ISBN: | 9781266342028 |